Artificial intelligence is making it easier than ever for everyday investors to build their own automated trading systems, giving retail traders tools that were once available only to hedge funds and large Wall Street firms.

According to Bloomberg, more investors are using AI to write code, test trading strategies and automate buying and selling decisions. AI assistants have dramatically lowered the technical barrier, allowing people with little programming experience to experiment with algorithmic trading.

But building a profitable strategy remains much harder than building the software itself.

Bloomberg highlights the story of Joel Rieger, a software sales executive who spent more than a year developing an automated options trading system. He wrote Python code, tested hundreds of strategies and analysed hundreds of stocks. In the end, he found that his results were no better than simply investing in an S&P 500 index fund, leading him to abandon the project.

His experience reflects a broader reality. While AI can help traders create sophisticated tools in a fraction of the time, it cannot guarantee better investment returns. Professional hedge funds still have major advantages, including access to proprietary data, faster infrastructure and teams of quantitative researchers.

Even so, interest continues to grow as AI makes algorithmic trading more accessible and affordable for retail investors.

Investor takeaway: AI is changing how retail investors approach the market, making it easier to build trading systems. But successful investing still depends on having a profitable strategy, not just better technology.

Disclosure: This article does not represent investment advice. The content and materials featured on this page are for educational purposes only.