In a surprising twist that sounds like an April Fool’s joke—but isn’t—Volkswagen ($VWAGY) sold more sausages than cars in 2024. The German automaker, known worldwide for its iconic vehicles, reported sales of 8.5 million currywursts last year, surpassing its 5.2 million vehicle sales.
Yes, you read that right: Volkswagen’s currywurst outsold its cars by over 3 million units.
The Famous Volkswagen Currywurst
Volkswagen has been making its signature sausages since 1973, and they’ve become a cult favorite in Germany. Originally created to feed workers at the company’s Wolfsburg factory, the currywurst eventually made its way into retail stores and even onto German supermarket shelves.
The sausages are so integral to VW’s product line that they even have an official part number—199 398 500 A—just like car parts.
A Record Year for Sausage Sales
In 2024, currywurst production hit a new record at 8.5 million, making it one of Volkswagen’s best-selling “products.” For comparison, the automaker delivered 5.2 million vehicles globally in the same year, reflecting the challenges in the automotive industry, including supply chain issues and slower demand in key markets like China.
Currywurst: More Than Just a Snack
What makes Volkswagen’s currywurst so popular? It’s a pork sausage seasoned with curry spices and traditionally served with ketchup and curry powder. VW even produces its own branded ketchup to pair with the sausages.
At one point, the currywurst was offered at all of Volkswagen’s canteens, and there was even a vegetarian version introduced in recent years to appeal to broader tastes.
Bottom Line
Volkswagen’s currywurst may have started as a workplace snack, but it’s now a product with a fanbase that rivals its cars. In 2024, sausages, not sedans, took the spotlight at the German car giant.
Who knew the real MVP of Volkswagen wasn’t the Golf or Passat, but a sausage with a part number?
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