Google Expands AI Overviews To More EU Regions

Google’s AI Overviews are now launching in several major markets in the EU after a period of testing in those markets. Starting March 26, 2025, AI Overviews will be available to signed-in users over the age of 18 in the following countries:

Germany (German and English)
Belgium (English only at launch)
Ireland (English)
Italy (Italian and English)
Austria (German and English)
Poland (Polish and English)
Portugal (Portuguese and English)
Spain (Spanish and English)
Switzerland (English, French, German and Italian)

This does not apply to Sweden and the Nordic countries in this phase, but it is very interesting with major European languages such as Spanish, German, Polish, Italian and Portuguese going live.

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What is AI Overview?

AI Overviews is an AI-generated answer at the top of search results, where the user quickly gets a summary of the answer to their question, followed by sources and links to external websites. The feature is designed to help users get answers quickly, ask more follow-up questions, and get clearer overviews in complex information searches.

What does the launch of AI Overviews mean in the EU?

In large parts of the world, AI Overviews have been live for a while, and now the EU is also opening up ( and several studies show that more research is being done in search results.

AI-Overviews is Google’s answer to AI search engine that is directly integrated into search results to meet competition from AI search engines like ChatGPT Search , Perplexity, and Bing.

How does AI Overview work?

When Google’s system judges that an AI-generated answer would be the best answer, the AI Overview appears at the top. It’s not available for all questions – especially where the information is sensitive, controversial or where Google doesn’t yet have enough reliable data. The user also needs to be logged in and over 18 for this launch, but they’ve released it globally for non-logged in users as well.

It is Google’s own language models – trained on search data, web content and feedback from Search Labs – that generate the AI Overview responses.

What can you do to be visible in AI Overviews?

AI Overviews is based on Google’s LLM/language model Gemini. Being visible in LLMs is basically about creating good semantically structured content and being placed in the same context on many relevant websites.

When will AI Overviews come to Sweden?

No one knows for sure when AI Overviews will be launched in Sweden. Based on previous rollouts of other features such as Popular Products and the like, it usually won’t be too long. What’s special here are the language models that should be reliable in all languages. Google’s launch of AI Overviews in Europe shows that Google is stepping on the gas also in the EU, after previously being cautious due to regulations such as GDPR and the Digital Markets Act.

Source: AdRelevance