According to Financial Times, xAI is developing “world models” — advanced AI systems that can understand and simulate real environments, going far beyond language models like ChatGPT or Grok.
To power this effort, xAI has hired former Nvidia experts Zeeshan Patel and Ethan He, specialists in simulation and robotics, both involved in Nvidia’s Omniverse platform. Musk plans to apply the technology first to gaming, creating AI that can automatically generate 3D worlds, and later to robotics.
“We’re building AI that understands the world, not just language,” Musk reportedly said, adding that xAI will launch an AI-generated game by next year.
Nvidia has called world modeling a market “as large as the global economy,” underscoring its transformative potential.
Musk’s xAI is moving from words to worlds — building AI that doesn’t just talk, but understands and creates reality itself.