OpenAI is making a bold move into online shopping, announcing on Monday that ChatGPT users in the United States can now buy products directly inside the chatbot, without being redirected to external sites.
The new feature, called Instant Checkout, allows single-item purchases from Etsy’s domestic sellers and select Shopify merchants. Payments are processed through Stripe, with customer details sent directly to merchants. While the company declined to disclose its exact fee structure, OpenAI confirmed merchants pay a small fee per completed transaction.
New Agentic Commerce Protocol (ACP) lets merchants integrate products into ChatGPT, laying the foundation for AI agent-based shopping.
Amazon and Walmart not yet included, but analysts say OpenAI is challenging Big Tech’s dominance in search and e-commerce.
700M weekly ChatGPT users make the platform a high-potential shopping hub, though merchants risk losing direct customer loyalty.
OpenAI is transforming ChatGPT from a search-and-answer tool into a digital marketplace — and setting the stage for AI-powered shopping agents.
