From Meta’s antitrust showdown to TikTok’s monetization push, YouTube AI tools, and Instagram’s teen dominance — here’s everything that shook the feed in social media this week.

Facebook

  • Meta faces a potential breakup in FTC trial.
    The April 14 trial challenges Instagram and WhatsApp acquisitions, with internal Zuckerberg messages as key evidence.
  • Facebook adds AI creation tool to the Home Screen.
    The new posting option helps users quickly generate content directly from the post creation sheet.
  • Meta whistleblower alleges targeting vulnerable teens.
    Whistleblower testified Meta showed beauty and weight loss ads to teens feeling “worthless” or deleting selfies.
  • Meta Business Suite introduces improved filterin.
    The enhanced system makes sorting through messages, comments, and notifications much faster.

Instagram

  • Instagram tests lockable Reels.
    The new feature lets creators lock content that’s only accessible with a secret code.
  • Instagram remains teens’ favorite social app.
    Piper Sandler’s survey shows 87% of U.S. teens use Instagram, with TikTok at 79% and Snapchat improving to 72%.
  • Instagram reveals Reel share sources.
    See which profile shared a Reel with you even if you don’t follow them and it was shared outside the app.
  • Instagram developing “Draw Yours” sticker.
    The upcoming interactive sticker will encourage followers to create their drawings in response.
  • Instagram enables auto-sharing Reels to Stories.
    Post Reels and automatically add them to your Stories with one tap.

Threads

  • Threads tests multiple profile links.
    Users may soon be able to add several links to their profile instead of just one.
  • Threads tests comment sorting options.
    New “Top” and “Recent” filters let users organize comments by engagement or chronology.

YouTube

  • YouTube launches AI-generated royalty-free music tool.
    Select creators can specify mood, instruments, and video style to create custom backing tracks for free.
  • YouTube shares tips for engaging Shorts.
    Keep vertical vids under 3 minutes, use trending audio, craft punchy titles, and link to longer content.
  • YouTube tests Shorts timer to curb doomscrolling.
    New beta feature lets users set custom time limits, pausing endless scrolling once the cap is reached.

TikTok

  • TikTok expands creator incentives program.
    The new invite-only “Specialized Rewards Program” offers additional monetization for selected creators.
  • TikTok adds a Watch History shortcut to profile.
    Users can now quickly access their viewing history directly from their profile page.
  • TikTok’s CapCut launches AI Clipper feature.
    The new tool automatically arranges video clips for more efficient editing.

LinkedIn

  • LinkedIn launches ‘Create on LinkedIn’ hub.
    The new resource center offers content creation tips, tools, and training courses for professionals.
  • LinkedIn shares video creation tips.
    LinkedIn advises keeping content professional, ads 15–30 seconds, and adding captions.
  • LinkedIn enables MP4 videos in DMs.
    Users can now share video files up to 20MB directly in LinkedIn messages.

X / Twitter

  • X launches NBA Portal for sports engagement.
    Dedicated section to offer NBA posts, live updates, game schedules, standings, stats, and highlights.
  • X adds video reaction control buttons.
    “Pause,” “Mute,” and “Replay” options are now available for the “React with video” feature.
  • X tests expanded DM functionality.
    The upcoming DM revamp includes full encryption and enhanced file-sharing options.
  • Elon Musk skips deposition in Twitter buyout lawsuit.
    Lawyers were notified 20 minutes after the scheduled start time, with Musk’s team resisting questioning.

Bluesky

  • Bluesky revamps the Explore page with personalization: Discovery features include labeled trends (“Hot,” “New”), suggested accounts, and customizable interest-based content.

Et cetera

  • Snapchat opens creator workshops to brand sponsorships.
    Brands can now sponsor “Snap Schools” education events.
  • Snapchat launches sponsored AI Lenses.
    New AI-generated Sponsored Lenses help brands create interactive experiences without developer investment.
  • WhatsApp releases major feature update.
    The update includes group chat online indicators, improved video calls with pinch-to-zoom, document scanning, 60-second Channel videos, and voice message transcripts.
  • Clubhouse working on profile view tracking.
    The upcoming feature will let users see who’s viewed their profile and is likely to be premium-only.
  • Canva offers secret access to new features.
    Tap the “Uncharted” banner five times on the main page to unlock new tools before they’re widely released.
  • Reddit adds partner collaboration in Ads Manager.
    Advertisers can now approve third-party access to collaborate on or manage Reddit ad campaigns.
  • MrBeast sues ex-employee for stealing company secrets.
    The lawsuit claims Leroy Nabors took 1,000+ confidential files and installed hidden cameras in Beast Industries offices.

Source: TWISM