If you’re asking how to buy stock, you’re probably new to the world of investing. Buying stocks is a great way to grow your wealth, but it’s essential to understand the process and make informed decisions. In this guide, we’ll walk you through the steps, from choosing the right brokerage to placing your first trade.

How to buy a stock, infographics
How to buy stock infographicsAccounting Firms

Step 1: Open a Brokerage Account

Before you can buy a stock, you need to open a brokerage account. A brokerage account acts as a middleman, allowing you to buy and sell stocks on the stock market.

  • Choose the Right Broker: There are many online brokers to choose from, each offering different tools, fees, and services. Popular options include E*TRADE, TD Ameritrade, and Fidelity. Look for brokers that offer low fees, user-friendly platforms, and educational resources for beginners.
  • Types of Brokerage Accounts: The two main types of brokerage accounts are standard accounts and retirement accounts. A standard account offers flexibility in buying and selling, but you’ll pay taxes on capital gains. Retirement accounts like IRAs offer tax advantages but have limits on when you can withdraw funds without penalties.
  • Fund Your Account: Once you’ve chosen a broker, you need to deposit funds into your account. Most brokers offer various ways to fund your account, such as bank transfers, wire transfers, or even checks. Be sure to check for any minimum deposit requirements.

Step 2: Research Stocks

Now that you’ve set up your account, the next step in how to buy stock is researching which stocks to invest in.

  • Understand the Types of Stocks: Stocks generally fall into two categories—common stocks and preferred stocks. Common stocks give you voting rights and potential dividends, while preferred stocks offer fixed dividends but no voting rights. Most beginners start with common stocks.
  • Stock Market Sectors: It’s essential to understand the sectors of the stock market, such as technology, healthcare, consumer goods, and financials. Research which sectors you believe have long-term growth potential. For example, tech giants like Apple (AAPL) and Microsoft (MSFT) have been strong performers in the S&P 500.
  • Fundamental Analysis: Fundamental analysis helps you evaluate a company’s financial health by examining its earnings reports, revenue growth, and profit margins.
fundamental vs technical analysis
fundamental vs technical analysisStock Phoenix
  • Technical analysis: A second type of research is technical analysis, which is the study of price movements. It uses patterns in market data to identify trends and potential opportunities.
  • Consider Index Funds: For beginners, index funds or ETFs (Exchange-Traded Funds) are a great way to gain exposure to the market without picking individual stocks. These funds track market indices like the S&P 500 and offer diversification across many companies.

Step 3: Decide How Many Shares to Buy

Once you’ve identified the stocks you want to invest in, the next question is how many shares to buy.

  • Set a Budget: It’s essential to invest only what you can afford to lose. A general rule of thumb is to start small and gradually increase your investment as you become more comfortable with the stock market.
  • Dollar-Cost Averaging: This is a strategy where you invest a fixed amount of money at regular intervals, regardless of the stock’s price. It reduces the impact of market volatility and helps you avoid trying to time the market.
  • Fractional Shares: Some brokers offer fractional shares, allowing you to buy a portion of a stock rather than a whole share. This is particularly useful if you’re interested in high-priced stocks like Amazon (AMZN) or Alphabet (GOOGL) but don’t want to commit a large amount of capital upfront.
How stock works
How Stock worksThe Balance Money

Step 4: Place Your Stock Order

Now that you’ve done your research, it’s time to actually place your stock order.

  • Market Order vs. Limit Order: A market order buys or sells the stock immediately at the current price, while a limit order sets a specific price at which you’re willing to buy or sell. For beginners, market orders are simpler, but limit orders can help you control the price you pay.
  • Set Your Order Type: When placing your order, select the type of order you want—market, limit, or stop-loss. Brokers typically offer a straightforward process, where you enter the stock ticker, the number of shares, and the order type.
Order TypeWhat it isWhen to use it
Market OrderInstructs the broker to immediately buy stock at the best available price.For most buy-and-hold investments, especially stocks with high trading volumes.
Limit OrderInstructs the broker to execute the order only if a stock is trading at or below a certain price.If you want to wait for a pullback to buy a stock, or if the stock is thinly traded.
Stop-Loss OrderInstructs the broker to execute the order if a stock reaches a certain price.If you have a specific exit point in mind for a stock investment, either to the upside or downside.
How to buy stock: order type
  • Monitor Your Investment: After placing your order, it’s crucial to monitor your investments regularly. Keep an eye on the performance of your stocks, review quarterly reports, and stay updated with market news that could affect your holdings.
Order parameterWhat it tells your broker
Good for dayLet the trade expire if the limit price is not hit during the trading day
Good till cancelledKeep the order in place until it’s filled or you cancel the trade
Order parameters

Step 5: Build and Diversify Your Portfolio

Diversification is essential in managing risk. Instead of putting all your money in one stock, spreading your investments across various sectors and asset classes can reduce risk.

  • Diversify Across Sectors: A well-diversified portfolio includes stocks from multiple sectors, such as technology, healthcare, and energy. This way, if one sector underperforms, your other investments can help balance your returns.
  • Rebalance Your Portfolio: Over time, your portfolio will shift due to market fluctuations. It’s important to rebalance periodically to maintain your target asset allocation. Most brokers offer tools to help automate rebalancing.
  • Consider Long-Term Strategies: For most beginners, long-term investing strategies tend to outperform short-term trading. Holding stocks for several years allows you to benefit from compound growth, dividends, and the stock market’s overall upward trend.

Stock Market Tips for New Investors

To wrap up your journey on how to buy stock, here are a few key tips for new investors:

  • Start Small: Don’t feel pressured to invest large sums right away. Start small, learn the ropes, and gradually increase your investments as you gain more confidence.
  • Stay Consistent: Regularly investing a set amount over time can help smooth out market volatility and steadily grow your portfolio.
  • Avoid Emotional Decisions: The stock market can be volatile, but long-term investors are generally rewarded for their patience. Avoid making emotional decisions based on short-term market fluctuations.

Understanding how to buy stock is your first step toward building wealth and achieving your financial goals. By following these steps and doing thorough research, you can make informed investment decisions that set you up for long-term success.