Netflix $NFLX is aiming to double total revenue and hit a $1 trillion market cap by 2030, according to the WSJ.
Goals include $9B in ad revenue, tripling operating income from $10B, and growing subscribers from 302M to 410M. Much of the growth is expected to come from India, Brazil, and other global markets. The ad-supported tier now accounts for 40%+ of U.S. sign-ups. Netflix is also ditching Microsoft’s ad tech to build its own system.
With live sports and targeted ads, Netflix is positioning itself as a top choice for budget-conscious consumers—even amid economic uncertainty.
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