Markets struggled to find direction Tuesday as President Trump delivered his firmest-yet-but-maybe-not-really warning that his sweeping new tariffs will take effect August 1, with no extensions. Investors, weary from months of reversals, stood still as they awaited either a deal frenzy or another about-face.

  • S&P 500 eked out a 0.02% gain, while the Nasdaq rose just 0.03%. The Dow slipped 0.13%, continuing a cautious week after Monday’s steep losses.
  • Trump reaffirmed that letters sent to 14 countries imposing 25%–40% tariffs were “final.” But as Forbes noted, this marks at least the 28th time he’s changed course since April’s “Liberation Day” tariff rollout. Wall Street’s nickname? “TACO Trump” – Trump Always Chickens Out.
  • Traders are torn between two outcomes: one where negotiations lead to vague victories, or another last-minute extension masked as ‘firm diplomacy.’

Amazon Feels the Tariff Pinch

Amazon shares dropped around 2% on the launch day of Prime Day, as concerns mounted that tariffs would drive up product prices. Adobe estimates US retailers will bring in $23.8 billion in sales during the four-day event, but a growing share of Gen Z shoppers say they’ll skip the sale due to cost pressures.

Global Trade Tension Rises

The White House confirmed letters were sent to trading partners from Japan and South Korea to Bangladesh, Indonesia, and Tunisia, warning of punitive tariffs unless deals are signed. Trump also threatened a flat 10% tariff on BRICS nations (including India, Brazil, and South Africa), citing their “anti-dollar agenda.”

While Vietnam and the UK have already reached partial deals, India and the EU are in the hot seat. Bloomberg reports a EU deal could be imminent, possibly locking in a 10% rate with select sector carveouts.

Meanwhile, China fired back, warning it will retaliate against countries that exclude it from supply chains. After a brief honeymoon period following a vague US-China trade framework last month, the tone has turned frosty again.

“One conclusion is abundantly clear,” China’s People’s Daily wrote: “Dialogue and cooperation are the only correct path.”

CountryTariff RateKey Exports to USResponse
Myanmar40%Clothing, leather goods, seafoodGov’t will follow up with negotiations
Laos40%Shoes with textile uppers, wood furniture, electronic components, optical fiber
Cambodia36%Textiles, clothing, shoes, bicyclesTariff dropped from 49% to 36%; ready to negotiate
Thailand36%Computer parts, rubber products, gemstonesSubmitted new proposal; pushing for negotiations
Bangladesh35%ClothingHopes to negotiate; worried about competitiveness
Serbia35%Software and IT services; car tires
Indonesia32%Palm oil, cocoa butter, semiconductors
Bosnia and Herzegovina30%Weapons and ammunition
South Africa30%Platinum, diamonds, vehicles, auto partsWill continue diplomatic efforts; proposed framework on May 20
Japan25%Autos, auto parts, electronicsTariff “extremely regrettable”; open to more talks
Kazakhstan25%Oil, uranium, ferroalloys, silver
Malaysia25%Electronics and electrical productsWill pursue talks; cabinet meeting Wednesday
South Korea25%Vehicles, machinery, electronicsWill accelerate negotiations before tariff takes effect
Tunisia25%Animal and vegetable fats, clothing, fruit and nuts

Markets Watching, Waiting — Again

Despite Trump’s tough rhetoric, Wall Street is betting on more backing down. Goldman Sachs lifted its S&P 500 year-end target to 6,600, citing possible Fed cuts and “investor apathy” toward short-term risks. Bank of America nudged its forecast to 6,300, calling the market’s recent run “meteoric,” even if “hard to justify.”

Fed minutes are due Wednesday, offering more clarity on rate cut timelines. Meanwhile, Tesla rebounded 2.5% after Monday’s plunge, and solar stocks tumbled following Trump’s renewed push to strip clean energy tax credits.

Flip-Flop Central

As Forbes exhaustively documented, Trump has reversed course 28 times on tariffs since April — pausing, re-imposing, threatening 80%, then settling at 10% — depending on the day and which advisor’s on TV. On Tuesday, he posted:

“There has been no change to this date, and there will be no change… All money will be due and payable starting AUGUST 1, 2025 — No extensions will be granted.”

Coming from the man who just last week called the deadline “firm but not 100% firm,” markets responded with a collective shrug.

Markets are caught in a holding pattern between panic and déjà vu. Trump’s tariff threats may stick this time — or maybe we’re just at Flip-Flop #29. Either way, investors will be watching August 1. Closely. But not holding their breath.

Disclosure: This article does not represent investment advice. The content and materials featured on this page are for educational purposes only.

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