Video isn’t just a content trend — it’s the backbone of digital strategy in 2025. With video projected to make up over 80% of all online traffic this year, brands are racing to turn short clips into big conversions. Appetite Creative calls it a “golden opportunity” — and they’re not wrong.
Why Video? Because That’s Where Everyone’s Looking
Consumers crave fast, visual content. Platforms like TikTok, YouTube Shorts, Instagram Reels, and even LinkedIn video are dominating digital time. According to Callbox, that 80% stat is just the beginning.
AI-powered overviews and Google’s evolving search behavior are already prioritizing video answers for queries like:
- “How to” and tutorials (31.2%)
- Product comparisons (19.7%)
- Visual demos (28.5%)
Top Video Formats That Actually Work
Not all video hits the same. Appetite Creative highlights what works best:
- Short-form content (15–60 seconds): Designed for instant engagement.
- Live streams: Authentic, real-time interaction builds trust.
- Tutorials & How-Tos: High demand + high value = high conversion.
- Story-driven content: Tells your mission, sells your brand.
Packaging Meets Video: A Brand’s Secret Weapon
Appetite Creative also pushes the frontier with connected packaging — think QR codes or AR triggers on boxes that lead directly to video content. Product demos, behind-the-scenes looks, or mini-stories — all right on your packaging.
That combo — physical + digital — creates a seamless, immersive customer journey.
Smart Strategy Moves
To capitalize on the video surge:
- Align content with goals (brand awareness, leads, loyalty)
- Tailor videos to each platform
- Use interactive elements (clickable CTAs, AR, QR codes)
- Track what matters: Views, watch time, CTRs
Video is no longer optional. It’s the fastest way to connect, educate, and convert — especially in industries like healthcare, e-commerce, and B2B tech. With AI tools now making it easy to repurpose long videos into Reels, Shorts, or even ads, the barriers are low and the rewards high.
The future of marketing? It’s moving — literally.
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