YouTube titans MrBeast, Logan Paul, and KSI are shaking up the school lunch market with Lunchly—a healthier alternative to Lunchables. Combining Prime Hydration, Feastables chocolate, and fun meal options like pizza, turkey, and cheese, Lunchly aims to cater to its massive young fan base with a more nutritious, all-in-one lunch.
Key Points:
- Star-Studded Collaboration: Lunchly combines Prime Hydration (Logan Paul and KSI’s low-sugar energy drink) and MrBeast’s Feastables chocolate bar with meal options like nachos or pizza.
- Healthier Focus: The creators claim Lunchly is a healthier alternative to Lunchables, boasting more Prime electrolytes than Capri Sun and less sugar in Feastables chocolate than mainstream candy bars.
- Market Disruption: Lunchly targets school-aged kids as a better-for-you option at a time when Lunchables, owned by Kraft Heinz, is reformulating its offerings to meet federal school guidelines.
- Branding Power: With their enormous followings, MrBeast, Paul, and KSI are well-versed in building successful brands, with Prime already giving Gatorade and BodyArmor a run for their money.
With Lunchly, these social media powerhouses are taking a bold step into the school lunch arena, aiming to deliver a healthier, more appealing option to kids and teens. Will Lunchly dethrone Lunchables? Time—and hungry fans—will tell.
