Kamala Harris launches a campaign targeting male voters in key battleground states.
- Strategic Ad Placements: Ads are airing during popular sporting events in Milwaukee, Philadelphia, and Pittsburgh, including a special spot during the Pittsburgh Steelers’ “Monday Night Football” game.
- Cultural Appeal: Ads leverage local sports culture and pride, portraying Trump as disconnected from each city’s working-class values.
- Boosting Male Voter Support: Effort aims to narrow the gender gap where Trump leads among male voters according to recent CNN polls.
- Celebrity Involvement: In Milwaukee, ads feature Doc Rivers, emphasizing Trump’s past criticisms of the city.
- Philadelphia and Pittsburgh Focus: Philadelphia ad invokes the city’s historical and sports spirit against Trump’s criticism; Pittsburgh ad showcases a local Steelers fan criticizing Trump’s disconnect with the working class.
- Interactive Outreach: Harris and team intensify male voter engagement through gaming streams, sports venue visits, and sports-related podcasts.
- Trump’s Counter Moves: Trump also courts male voters, appearing at sports events and on popular men’s podcasts, including Joe Rogan’s.
- Broader Issues: Harris’s campaign also connects broader issues like reproductive health care to male voter concerns, emphasizing its impact on women in their lives.
As election day approaches, Harris’s strategy to engage male voters in critical states reflects a nuanced approach to bridging voter divides, with sports and local pride at the forefront of this push.
