Apple to invest another $100B in US as Trump applies pressure

Apple will raise its U.S. investment commitment to $600 billion, just as President Trump doubles tariffs on India and warns of iPhone duties unless production moves to America.

Apple adds $100B to U.S. investment plans amid escalating trade pressure
Trump threatens iPhone tariffs, slams India over Russian oil imports
Apple stock jumps nearly 6% as Cook tries to “extend an olive branch”
Analysts warn full U.S. iPhone production is still “years away” and wildly expensive

Trump Tightens the Screws, Apple Bends—but Not Breaks

President Donald Trump is once again reshaping the global tech supply chain—this time with Apple at the center.

After months of public pressure and tariff threats, Apple announced Wednesday it will increase its U.S. investment by $100 billion, raising its total commitment to $600 billion over the next four years.

“I don’t want you building in India,” Trump reportedly told Tim Cook, who attended the White House announcement event.

The move comes just hours after Trump signed an executive order doubling tariffs on Indian goods to 50%, citing India’s ongoing oil trade with Russia and lack of cooperation in broader trade talks.

Apple’s New “American Manufacturing Program”

A White House official described the new plan as an “American Manufacturing Program,” with a mission to reshore Apple’s supply chain and encourage other global companies to build critical components in the U.S.

“This is another win for our manufacturing industry,” said White House spokesperson Taylor Rogers. “It will protect America’s economic and national security.”

Apple’s expanded plan builds on its earlier $500 billion investment announcement, which already included:

AI server facilities near Houston
A manufacturing academy in Detroit
A new state-of-the-art campus in California
Apple Silicon production in Phoenix

It also follows Apple’s $500M deal with MP Materials, the only U.S.-based rare earth magnet producer, to build a Texas plant for iPhone component production using recycled materials.

Cook Speaks Up: “We Will Do More in This Country”

While Apple did not comment directly on the Axios or ABC reports, CEO Tim Cook recently addressed the company’s domestic efforts on an investor call:

“There’s a load of different things done in the United States,” Cook said, citing U.S.-made components like glass displays and facial recognition modules. “We’re doing more in this country… and we will do more.”

Cook noted that roughly 19 billion chips now come out of U.S. fabs and hinted at further expansion—likely to secure favor with the Trump administration and avoid punitive tariffs.

The Market Reacts: $AAPL Soars, But Risks Remain

Apple shares rallied nearly 6% intraday Wednesday after the investment news broke, reflecting investor optimism that Cook is taking a more diplomatic tone toward Trump.

“Cook is extending an olive branch,” said Nancy Tengler, CEO of Laffer Tengler Investments, which owns Apple shares. “This is a savvy solution to the president’s demands.”

Still, Apple stock remains down 14% YTD, dragged by weak iPhone demand, supply chain risk, and what many call a “botched start” in the AI race.

iPhones Made in America? Not So Fast

Despite Trump’s demand, analysts say large-scale iPhone production in the U.S. is still highly unlikely—and incredibly costly.

“We see no chance that iPhone production starts to happen in the U.S. in the near term,” wrote Wedbush Securities analyst Dan Ives.
“Such a move would require Herculean logistics and would likely raise iPhone prices to $3,500.”

Still, the $600B investment and political alignment with Trump could buy Apple valuable tariff relief. The company reportedly paid $800M in tariffs last quarter and expects $1.1B this quarter.

India in the Crossfire

Apple has been gradually expanding iPhone production for the U.S. market in India—a strategy meant to offset China risk. But that’s now backfiring as Trump cracks down on India’s oil dealings with Russia.