60% of attendees used “Buy Now, Pay Later” to afford Coachella 2025 — and it’s getting harder to tell if we’re partying or panic-spending, according to Observer.

The desert may be dry, but the debt sure isn’t.

This year’s Coachella 2025 festival didn’t just break sound barriers — it broke spending limits too. According to Observer, a staggering 60% of attendees used Buy Now, Pay Later (BNPL) services to fund their weekend escape, up from just 18% in 2009. It’s the latest reminder that even vibes now come with financing options.

GA tickets started at $599 — and that’s before you factor in outfits, Airbnbs, Ubers, or overpriced burritos. Thanks to the festival’s payment partnership, all it took was a $49.99 down payment to lock in your spot. The rest? Just a few easy installments… and maybe a long-term dent in your budget.

“It’s a trap disguised as flexibility,” said UCLA economist Wesley Yin. He warns that the easier it is to split the cost, the easier it is to overspend — especially when it comes to once-a-year FOMO-fueled events.

And this isn’t just about music. BNPL has become the go-to payment method for everything from sneakers to sushi, turning Gen Z and Millennials into accidental debt collectors… for themselves.

Coachella used to be a cultural milestone. Now it’s a credit milestone too. Welcome to the era of Buy Now, Pay Later, Dance Forever, Stress Next Month.

Disclosure: This article does not represent investment advice. The content and materials featured on this page are for educational purposes only.

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