research

Simple, informational ads are more effective for busy people (e.g. working on a project). Emotional ads are more effective...

People were up to 7% more likely to say they would buy a product with dark color (vs light)...

Recent studies have delved into the complex relationship between AI chatbots and human emotional well-being, revealing both potential benefits...

The age-old saying “money can’t buy happiness” may need a rewrite. According to a groundbreaking study by Nobel Prize-winning...

According to the latest Barclays consumer research, 23% of Brits are now turning to social media, community messaging apps...

A UNESCO study reveals that 62% of influencers don’t verify information before sharing, raising concerns about misinformation spread and...

The allure of quick gains has made meme coins a hot topic among Twitter influencers. However, an in-depth analysis...

In a new study published in the British Journal of Sports Medicine, researchers found that increasing physical activity to...

A recent Bankrate survey reveals that six in ten Americans view giving a tip negatively, with 35% saying it’s...