OnlyFans CEO Keily Blair has revealed that the subscription-based platform runs with just 42 full-time employees, despite boasting over 400 million users and nearly 4 million content creators worldwide.
Speaking at the Web Summit in Lisbon, Blair said the company’s success lies in performance, not headcount. “We hire incredibly senior talent and incredibly hungry junior talent,” she explained, adding that the firm avoids middle-management layers entirely.
Founded in 2016, OnlyFans generates about $7 billion in annual revenue, an impressive output for its lean structure. Blair said the strategy eliminates bureaucracy and rewards individual results: “You can be a team of one and deliver exceptional outcomes.”
The CEO also acknowledged the platform’s evolution beyond adult content, emphasising its broader creator economy. She noted that OnlyFans’ minimal hierarchy reflects a wider tech trend, as many firms trim middle-management roles to stay agile and efficient.
