Hailey Bieber’s Rhode skincare and beauty brand, launched in June 2022, has recently faced criticism and an ‘F’ rating from the Better Business Bureau. Despite the initial popularity, driven by Bieber’s strong online presence and strategic marketing, customer complaints have been mounting.
Issues cited include unprocessed refunds, poor customer service, and product quality concerns, particularly with orders not being fulfilled correctly, lip glosses all smelt like mold or items arriving damaged. Rhode’s responses have varied, with some refunds and replacements delayed or unfulfilled, leading to growing customer frustration.
Despite these challenges, Rhode continues to expand, with Bieber actively filing new trademarks for a wide range of beauty and skincare products.
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