Apple has officially announced its next major event for iPhone 16, scheduled for September 9th, 2024, at 1 PM ET / 10 AM PT. Titled “It’s Glowtime,” the event will take place at the Steve Jobs Theater in Apple Park, where the highly anticipated iPhone 16 lineup is expected to be revealed.

The iPhone 16 and 16 Plus are rumoured to feature a new vertically aligned camera system, while the iPhone 16 Pro and 16 Pro Max might boast larger screens and a new bronze colour option. All four models are expected to include the Action Button, previously exclusive to the Pro line.

Apple Intelligence, the company’s AI feature, is anticipated to be a major highlight, expanding its support across the entire iPhone 16 lineup. Additionally, Apple is expected to introduce the Apple Watch Series 10 and new AirPods during the event.

This event promises to be one of Apple’s most exciting launches yet, with significant upgrades across multiple product lines.