- Apple could charge its users up to $20 for its advanced artificial intelligence features, analysts told CNBC, as the company looks to boost the growth of its lucrative services business.
- The Cupertino giant plans to rollout Apple Intelligence, its forthcoming AI system, across some of its devices later this year.
- It is not unusual for technology firms to charge for their AI offerings. OpenAI, for example, has a subscription fee for more advanced ChatGPT features and Microsoft charges for its AI Copilot tool.
Apple may charge users up to $20 for its upcoming AI features, according to analysts. The tech giant plans to roll out its AI system, Apple Intelligence, later this year, with advanced features like a bolstered Siri and automated email generation. Analysts suggest Apple might integrate these premium AI features into its Apple One subscription, which currently costs $19.95 monthly. The move could further boost Apple’s lucrative services division, which earned $24.2 billion in the June quarter. As AI becomes more personalized, Apple could further lock in its loyal customer base.
