In recent months, several major companies have reversed their diversity, equity, and inclusion (DEI) commitments, including pulling back on support for LGBTQ+ initiatives. Toyota is the latest to join this trend, ending sponsorship of LGBTQ+ events and narrowing its community engagement to focus on STEM education and workforce readiness, according to a Bloomberg report.
Toyota’s move aligns with other companies like Tractor Supply, John Deere, Harley-Davidson, Lowe’s, and Ford, which have also reduced their DEI involvement. Many of these companies, including Toyota, have opted out of the Human Rights Campaign’s Corporate Equality Index, which measures inclusivity toward LGBTQ+ employees.
- Toyota’s Shift: The automaker, citing a “highly politicized discussion” around DEI, will no longer participate in LGBTQ+ events or the Corporate Equality Index.
- Public Pressure: Toyota’s changes follow an online campaign led by conservative activist Robby Starbuck, urging customers to express concerns over Toyota’s DEI policies.
- Corporate Trend: Since the Supreme Court overturned affirmative action in 2023, fear of litigation and rising conservative activism have prompted numerous companies to scale back on DEI initiatives, with Toyota being the latest high-profile example.
This corporate shift reflects a broader retreat from DEI commitments as companies face increasing public and legal pressure, signalling significant changes in workplace diversity strategies across the U.S.
Related article: Who Makes Lexus? The Origins and Future of the Luxury Car Brand
