Black Friday 2025 set new records worldwide, with total global spending reaching $79 billion, a 6.18% increase from last year, according to fresh data from Adobe, Salesforce, and Mastercard.
In the United States, consumers spent $11.8 billion online, marking a 9.1% year-over-year rise from $10.8 billion in 2024. More than 87 million Americans shopped online, while 81 million visited stores — the highest turnout since the pandemic.
AI-powered shopping tools had a major influence, generating nearly $3 billion in US online sales, as chatbots and recommendation agents helped customers find deals faster. Retailers using generative AI saw conversion rates 9% higher than those that didn’t.
Mobile shopping accounted for over 54% of total holiday sales, with shoppers spending $220 billion globally via smartphones. Meanwhile, Buy Now, Pay Later (BNPL) services hit record highs, powering $747 million in US Black Friday purchases — up 30% from last year.
Shopify sellers also saw explosive growth, raking in $6.2 billion in sales — a 51% jump year-over-year — as 67,000 merchants reported their best day ever.
Analysts say the surge in spending was driven by deeper discounts and evolving shopping habits. Adobe Analytics noted average discounts around 26%, with the steepest cuts in makeup (40%), apparel (34%), and skincare (33%).
Globally, Cyber Week sales are expected to hit $334 billion, while Cyber Monday 2025 is projected to reach $14.2 billion, keeping its spot as the biggest online shopping day of the year.
Expert Insight:
“Black Friday’s record online spending shows how fast consumer habits are shifting,” analysts told CBS News. “AI, mobile shopping, and social discovery are reshaping how and where people buy.”
Black Friday 2025 confirmed the rise of AI-driven commerce and mobile-first shopping, setting the stage for another record-breaking Cyber Monday.
