John Fieldy was considered the owner of Celsius Energy Drink until he left the company in 2023. However, John Fieldy was never the owner of Celsius Holdings, Inc., the company behind Celsius Energy Drinks. While he played a significant role in the company’s history, his involvement was actually as CEO, not owner. Here’s a breakdown of his journey:
April 2018: John Fieldy joins Celsius Holdings, Inc. as its Chief Visionary Officer (CVO). This role likely focused on brand messaging, marketing, and aligning the company with his personal values and interests.
October 2018: He’s promoted to CEO, taking over the leadership of the company from Pia Miller, the co-founder. During his tenure, Fieldy implemented various initiatives focused on maximizing revenue and corporate efficiency. Notably, he:
- Launched new flavor offerings, including the “Freak on a Leash” limited edition in collaboration with Korn.
- Expanded distribution channels, bringing Celsius into major retailers and convenience stores.
- Increased brand awareness through targeted marketing campaigns and sponsorships.
August 2023: John Fieldy steps down as CEO, citing personal reasons related to his health and desire to focus on his family and music career. He remains a brand ambassador for Celsius and retains an advisory role at the company.
Therefore, while John Fieldy wasn’t the owner, his impact as CEO was undeniable. He spearheaded the company’s growth and established a strong brand identity, paving the way for its continued success.
Who Owns Celsius Energy Drink Now?
As of August 2023, Celsius Holdings, Inc. isn’t owned by a single individual, but rather by a diverse group of shareholders. Here’s a breakdown of the ownership structure:
Institutional Investors
These are professional investment firms like mutual funds, hedge funds, and pension funds that manage large pools of money on behalf of their clients. They hold a significant portion of Celsius Holdings stock, with the top 10 institutional investors currently owning around 20.11% of the outstanding shares. Some of the major institutional shareholders include:
- The Vanguard Group, Inc.
- SSgA Funds Management, Inc.
- Eagle Asset Management, Inc.
- Invesco Advisers, Inc.
Individual Investors
This category includes anyone who has purchased shares of Celsius Holdings stock directly through a brokerage account. While individual investors may not hold as large of a stake as institutional investors, they collectively own a significant portion of the company.
Celsius Energy Drink Company Insiders
In some cases, the company’s executives, directors, and other key employees may also hold shares of stock. However, regulations often limit the amount of company stock that insiders can own to prevent conflicts of interest.
Carl Desantis
While not technically an “owner” due to the publicly traded nature of the company, it’s worth mentioning that Carl Desantis, co-founder and board member of Celsius Holdings, holds a significant individual stake. As of August 2023, he owned approximately 46.58% of the outstanding shares.
It’s important to note that ownership stakes in publicly traded companies like Celsius Holdings can fluctuate constantly through trading on the stock market. Therefore, the information provided here is a snapshot as of October 26, 2023.
Final Words
John Fieldy’s legacy at Celsius Holdings, though not as an owner, shaped the brand’s trajectory. Following his departure, the ownership landscape diversified, highlighting the involvement of institutional investors, individual stakeholders, and significant figures like Carl Desantis.
Celsius Energy Drink continues to evolve, building upon Fieldy’s impactful leadership.
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