In a clear sign of shifting tides, a new survey by Datafolha shows Brazil is rapidly becoming a crypto-first nation. Just 6% of Brazilians own stocks — but 15% already hold crypto, and 42% of Gen Z investors plan to dive into digital assets in the next two years.
The poll, commissioned by Hashdex and Coinbase, surveyed over 2,000 Brazilians across 113 cities and confirms a wild trend: crypto now outpaces demand for stocks, government bonds, and private pensions.
Breakdown:
- 💸 15% of Brazilians own crypto
- 📉 Just 6% own stocks
- 🏡 24% keep cash at home
- 📊 52% rely on old-school savings accounts
- 🪙 14% hold foreign currencies (like USD)
And while 54% know Bitcoin, fewer than 1 in 10 could name Ethereum, Dogecoin, or Brazil’s own Drex.
The gender gap persists: 67% of crypto holders are men, 33% women.
But Gen Z is flipping the narrative. Among 16-24 year-olds, nearly half say crypto is their next investment move — positioning Brazil as Latin America’s most crypto-forward economy.
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