Prebid Summit 2024: Innovations and Challenges in Programmatic Advertising
The Prebid Summit 2024, held recently, served as a pivotal gathering for industry leaders to deliberate on the evolving...
Advertising
How Do Dating Apps Make Money? A Look at Their Revenue Models
Dating apps generate revenue through various strategies, including subscription models, in-app purchases, advertisements, and premium features that enhance user...
Advertising is now a ‘meritocracy’ in the wake of social media, Resy co-founder Gary Vaynerchuk says
Social media algorithms have created a more meritocratic advertising landscape that the industry has been slow to adapt to,...