Robinhood ($HOOD) just made its biggest pivot yet. From a no-fee trading app to an all-in-one fintech beast, the company is now aiming at traditional banks, robo-advisors, and even wealth management firms. And it’s doing it with a feature that feels ripped straight out of a startup fever dream: cash delivery to your door.
Yes, you read that right. Starting this fall, Robinhood Gold users will be able to request on-demand cash delivery — no ATM, no bank visit. Just tap, and your cash shows up.
But that’s just the tip of the fintech spear.
Robinhood Banking: Digital Banking Meets Concierge
Launching in fall 2025 for Gold subscribers, Robinhood Banking comes with:
- 4% APY on savings
- FDIC insurance up to $2.5M
- Global money transfers in 100+ currencies
- Family accounts with spending controls
- Concierge perks: think private jet access, VIP tickets, and exclusive experiences
Robinhood Strategies: Wealth Management for the Masses
Robinhood is also rolling out its first wealth advisory product: Robinhood Strategies
- Curated, automated portfolios (think ETFs + stocks)
- $240/year flat fee
- Targeted at long-term investors, not day traders
The goal? Disrupt traditional robo-advisors like Betterment and legacy wealth managers charging 1% fees.
Cortex AI: Real-Time Investing Intelligence
Robinhood isn’t done. It’s launching Cortex, an AI-powered assistant to:
- Deliver market insights in real-time
- Suggest trades and portfolio tweaks
- Act as your personal investing analyst
This AI push is designed to help Robinhood compete with fintech AI features rolling out across platforms like SoFi, E*TRADE, and Charles Schwab.
With $HOOD stock still trading below its IPO highs, this could be the brand-defining pivot Robinhood needs. They’re not just giving you free trades anymore. They want to be your bank, your advisor, your AI assistant — and now, your personal ATM.
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