A recent Statista study reveals a seismic shift in consumer behaviour: 49% of U.S. shoppers are now keen on purchasing purely digital fashion! This unexpected interest extends mostly to luxury brands, though mass-market brands aren’t far behind.
As the metaverse takes hold, the appeal of owning unique, digital-only items seems to be captivating the public imagination. With giants like Gucci and Louis Vuitton diving into NFTs, and brands like Balenciaga partnering with gaming platforms for virtual wear, the future of fashion is turning pixelated.
However, not everyone is on board—about 25% of consumers still find the idea unappealing or remain skeptical. But with digital environments continuing to blend seamlessly into everyday life, will these doubters be left behind?
We want to know what you think! Are you excited by the prospect of digital fashion, or do you think it’s just a fad? Share your thoughts in the comments!
