McDonald’s has extended its $5 Meal Deal through December after its launch in June drove increased traffic following a slow first quarter. The deal includes a McDouble or McChicken, fries, nuggets, and a drink, offering affordability for customers amid rising living costs. Rivals like Burger King and Wendy’s quickly followed with their own value deals, sparking a competitive race in the fast-food market.
Key points:
- McDonald’s extended its $5 Meal Deal after seeing a 2.5% traffic boost.
- Burger King and Wendy’s launched similar deals, intensifying competition.
- Other restaurant chains, like Domino’s and Olive Garden, are also offering promotions to draw in customers.
As inflation moderates and grocery prices stabilize, restaurants are facing a tough battle for consumer spending. McDonald’s move to extend promotions reflects an industry-wide shift towards value offerings as fast-food chains fight to retain budget-conscious customers.
