Millions of users are turning away from major social media platforms, seeking refuge in hobby-focused apps that emphasize common interests and genuine connections. Apps like Goodreads, Strava, and Letterboxd are experiencing a surge in popularity, as people seek environments free from the toxicity and culture wars that dominate larger networks like X (formerly Twitter).
- Hobby apps built around interests like reading, running, and film reviews have seen rapid growth in 2024.
- Strava saw a 20% rise in users, while Letterboxd’s user base grew from 1.8 million to 14 million.
- These niche platforms foster a kinder, more cohesive environment for sharing interests, with less focus on divisive or political content.
- Letterboxd and others prioritize creating a positive community through light but firm moderation, avoiding the confrontational dynamics of larger platforms.
The shift highlights a growing disillusionment with traditional social media platforms, where algorithm-driven content often amplifies negativity. Users are increasingly drawn to niche apps that focus on shared passions, offering a space to connect meaningfully with others. However, as these apps grow, they may face challenges in maintaining their kinder atmosphere while scaling up content moderation.
