Media agencies are enhancing their services with financial and business intelligence to better serve clients amid growing economic pressures and competition from consultancies. This includes collaborating with private equity firms, developing AI platforms, and analyzing client investments.
Markacy, a growth marketing agency, integrates profit-and-loss forecasts, inventory, and margin goals into media planning, aiming to boost profits for clients. For instance, it helped Malbon Golf increase sales by over $7 million in 2022. Markacy also works on media KPI modelling and optimization to maximize revenue.
Similarly, Stagwell Media Network’s Gale launched an AI-powered business intelligence platform, Alchemy, to help clients sync marketing efforts with business performance data. Alchemy aims to onboard all 40 Gale clients by October, enhancing the agency’s ability to drive growth.
These strategies reflect a shift towards a deeper understanding of clients’ businesses, focusing on financial outcomes and efficiency.
